The Liquor Store on Palm Beach Road, Belapur is conceptualised for the discerning customer to set out on an exploration of superlative and rare spirit labels through digitally enhanced walk-throughs, interactive tours and intimate tastings. The store acts as the perfect stopover for travelers en-route to Lonavala or Goa.
Conceptualised by third-generation owners of liquor distribution company VK Group, Dinesh, Jayesh and Pritesh Kathuria are set to redefine the concept of a liquor store and create a modern gallery like setting that offers luxe, rare spirits. TLS joins the trend of tasting rooms in India and pushes the envelope to start an interactive conversation with customers and turning the mundane liquor store visit into a memorable outing.
The Liquor Store is a bespoke experience that can begin at a customer’s house with a chauffeur-driven pick-up and end with a drop facility on special requests. The digitally forward set up adapts AR to allow a bottle to converse directly with the customer, showingcasing its information on a screen using a digitally QR coded table top.
Done up in black marble and gold finish, the gallery exudes a contemporary art deco vibe. The décor has been executed by IDEAMATRIX, a leading multi-disciplinary design consultancy firm known for the best retail design in the country. Their excellence in visualization of space, objects, colors, feelings and user experience has given TLS a serene output that allows for a calm, uncluttered ambiance for customers to browse through the library of bottles.
The wine cellar has room for private wine tastings. Gourmet food pairings and curated flights are offered at the classic pub style bar – The Tavern. TLS is an invitation for alco-beverage enthusiasts from Mumbai, Thane and New Bombay as well as commuters between Mumbai and Pune to make their elevated pit-stop purchases.
The 10,000-feet store is spread across two storeys and four sections, the Superlative Catalog awaits customers on the upper level with a library of rare and handpicked labels. An adjacent doorway leads into a wine cellar that showcases a world list including wines from India, Australia and America, Argentina, Chile, Spain, Italy and France. With 1,000 spirits, 1500 plus wines, 250 champagnes and over 100 beer options, The Liquor Store offers the largest collection of liquors under one roof in all of Maharashtra.