31 Free Twitter Tools for Small Businesses

Twitter is a powerful platform for real-time news and promoting and communicating your brand. And with the right tools, Twitter can help a small business reach a big audience. Here is a list of native and third-party Twitter tools for small businesses. There are tools to create and distribute Twitter content, manage followers, monitor brand … Read more

6 Accessibility Basics Cause 97% of Errors

I repeatedly encounter the same six issues when evaluating a website’s accessibility, as do most consultants. I’d like to imagine a world where companies clean up the most accessibility glitches in-house and hire consultants only to solve highly technical problems. Alas, many companies struggle with implementing the basics. Addressing the six common errors below solves … Read more

Charts: Cybersecurity Stats and Trends

Cybersecurity is the practice of protecting critical systems and sensitive information from digital attacks. “2022 Global Digital Trust Insights” (PDF), a report by PwC, the accounting and consulting firm, compiles results from its cybersecurity-focused survey of 3,602 business, technology, and security executives in July and August 2021. Female executives make up 33% of the sample. … Read more

7 Free Chrome Extensions for SEO

Thanks to a few powerful and free extensions, Google Chrome is my go-to browser for search engine optimization. I’ll describe those extensions in this post. Keyword Research I’m constantly seeking new sources of keyword inspiration for new and existing content. Three free Chrome extensions — Keywords Everywhere, Glimpse, and Text Optimizer — are essential to … Read more

SEO: 4 Ways to Surface Shopify Pages

Internal linking is one of the best ways to improve organic search rankings by passing link equity across the site and helping search engines (and humans) access deeper pages. Last week I shared internal linking plugins for WordPress. Here’s how to improve interlinking on Shopify. 1. Collections Collections are built-in functionality on Shopify to organize … Read more

For Global Unicorns, It’s Growth and Volatility

Private companies valued at over $1 billion flourished in 2021, doubling in number globally. While the US is home to most of those companies — called unicorns — China has some of the most highly valued. In 2021, 519 new unicorns emerged, bringing the total number worldwide to over 1,000 at the beginning of 2022. … Read more

Custom Teeth Guards Propel Online Dental Lab

Folks who grind their teeth while sleeping rely on custom-fitted guards for prevention. For sellers of those guards, a complication is the custom-fitting. It requires an exact teeth impression, which presumably calls for an in-person visit. But not if the seller is Pro Teeth Guard, a San Diego, California-based online dental lab that sells made-to-order … Read more

No-code Apps Are Everywhere – Practical Ecommerce

No-code apps allow users to create and customize applications without needing to write HTML, JavaScript, or any other programming language. No-code “development” uses visual, drag-and-drop tools. Popular no-code providers include Shopify, Squarespace, Webflow, BigCommerce, and Wix. These platforms provide templates and tools to create a professional-looking ecommerce website without coding knowledge. Many other tools have … Read more

Ecommerce Product Releases: July 4, 2022

Here is a list of product releases and updates for early July from companies that offer services to online merchants. There are updates on live stream shopping, sales analytics, social commerce, customer feedback, cross-border payments, and more. Got an ecommerce product release? Email releases@practicalecommerce.com. Ecommerce Product Releases Pinterest introduces Idea ads. Pinterest has launched Idea … Read more