Commenting on the launch Helbig said:
“We have created this proposal out of emotion, because flying and designing are very similar: both try to materialize dreams.
“We did not design of these pieces as mere uniforms, but as garments that, in addition to being comfortable and functional, are flattering, and can maintain their style and elegance over the years.”
Helbig is the first woman to create uniforms for Iberia, and joins past designers including Pedro Rodríguez, Manuel Pertegaz, Elio Bernhayer, Alfredo Caral and Adolfo Domínguez.
Iberia said that the new uniforms would debut “in the air” in June, to coincide with a new inflight food service offering.