‘Greenwashing works’: Consumers need better protection from misleading green claims, study warns

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Misleading and unsubstantiated: Advertising watchdog rules against plastic grass firm’s ‘eco-friendly’ claims

A series of adverts that claimed plastic grass is “eco-friendly” and can “purify” the air have today been branded as “misleading”, “unsubstantiated”, and guilty of making exaggerated environmental claims by the Advertising Standards Authority (ASA). The ASA, which has recently launched a crackdown on ‘greenwashing’ claims, upheld complaints against two Youtube videos and website claims … Read more