‘Greenwashing works’: Consumers need better protection from misleading green claims, study warns

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Misleading and unsubstantiated: Advertising watchdog rules against plastic grass firm’s ‘eco-friendly’ claims

A series of adverts that claimed plastic grass is “eco-friendly” and can “purify” the air have today been branded as “misleading”, “unsubstantiated”, and guilty of making exaggerated environmental claims by the Advertising Standards Authority (ASA). The ASA, which has recently launched a crackdown on ‘greenwashing’ claims, upheld complaints against two Youtube videos and website claims … Read more

Survey: Impact investing attracting growing interest despite ‘greenwashing’ concerns

The appeal of impact investing is reaching new heights with the growth in greatest interest in the UK, according to an investor survey by American Century Investments. While over one in two of UK respondents have concerns about ‘greenwashing’, only 30 per cent said this would influence their interest in impact investing. The asset manager’s … Read more